SFP in Boston

Seafood Expo North America 2025

Read on for all the highlights from our busy three days at Seafood Expo North America 2025 in Boston.

Sena

Panel focuses on how electronic monitoring can improve transparency and benefit the seafood industry

SFP Global Policy Director Brad Spear moderated a panel on the benefits and challenges of implementing electronic monitoring (EM) on fishing vessels to improve transparency, traceability, and data-sharing. In introducing the panelists, Spear noted that, because of gaps in knowledge and experience, “the true potential of EM is not being realized.” The panelists agreed that EM can have important benefits for all levels of the supply chain, but that there are still challenges related to cost and implementation that need to be tackled through collaboration and pilot projects.

Chris Shearlock of Thai Union, Robert Nunez, a longline vessel owner, Stacy Schultz of Fortune Fish & Gourmet, Andrea Yarbrough of Walmart, and Brad Spear of SFP on the stage speaking as part of a panel on electronic monitoring
Improving Transparency: How Electronic Monitoring Can Benefit the Seafood Industry

(L-R) Chris ShearlockAmbient Sustainability Director, Thai Union; Robert Nunezlongline vessel owner, Costa Rica; Stacy SchultzDirector of Supply Chain Stewardship, Fortune Fish & Gourmet; Andrea YarbroughMerchant, Walmart; Braddock SpearGlobal Policy Director, Sustainable Fisheries Partnership

Sustainable seafood pioneers discuss the future of aquaculture

In a wide-ranging and animated conversation, moderated by SFP Biodiversity and Nature Director Kathryn Novak, SFP Founder and Chief Executive Officer Jim Cannon and Aquaculture Stewardship Council Chief Executive Officer Chris Ninnes discussed the future of aquaculture and the collaborative work that SFP and ASC are doing on building a model for landscape-level improvements in aquaculture in Andhra Pradesh, India. They focused on the importance of collaboration, not just with other NGOs, but also with local institutions, governments, and organizations.

Bycatch Solutions Showcase highlights ways to protect ocean wildlife

SFP’s Protecting Ocean Wildlife team hosted their 4th annual Showcase highlighting practices and technologies that can reduce bycatch of non-target species in wild-capture fisheries. The event featured representatives of projects that have already been funded through our Bycatch Solutions Hub, and others that are currently posted and seeking funding.

Panel discusses the value of gear libraries for improving access to on-demand gear

On-demand gear libraries panelists at Seafood Expo North America 2025
Improving access to on-demand fishing gear through gear libraries

(L-R) Sheryl Fink, International Fund for Animal Welfare; Eric Matzan, NOAA Northeast Fisheries Science Center gear library; Briony Donahue, Maine Innovative Gear Library; Sahra Skripsky, CanFISH gear library; Erica Fuller, Conservation Law Foundation; Toby Mason, lobster fisherman; and Regina Asmutis-Silvia, Whale and Dolphin Conservation

In a panel co-hosted by SFP with the International Fund for Animal Welfare (IFAW), panelists discussed the invaluable contribution of gear libraries in the US and Canada to protecting both threatened marine wildlife and fishers’ livelihoods. The participants all stressed the vital importance of getting the gear into the hands of fishermen, and the role of gear libraries in making this happen.

Supporting the transition to seabird-safe tuna fishing

In an event cohosted by SFP with the Southern Seabird Trust, participants looked at the organizations that are helping tuna companies reduce the bycatch of endangered albatrosses, using proven strategies and technologies that work.

Janice Molloy speaking at the seabird-safe tuna fishing panel at Seafood Expo North America 2025
Supporting the transition to seabird-safe tuna fishing

Janice Molloy of the Southern Seabird Trust

Supply Chain Roundtable participants discuss strategies for future

Four of SFP’s Supply Chain Roundtables met during the Expo to discuss current activities and plan for the future.

The Mexican Snapper and Grouper SR met to discuss their workplan, SR recruitment, and their new Sustainable Sourcing Policy that eight members have signed onto, committing to prioritize sourcing from Mexican companies participating in fishery improvement projects (FIPs) and implement voluntary minimum size limits on several key species.

The Indonesian Snapper and Grouper SR met with the Indonesian Demersal Association (ADI) fishery improvement project (FIP) participants and agreed to join the FIP.

The Asian Farmed Shrimp SR met to plan the future scope and ambitions of the group. Participants companies also met with GSA representatives to discuss future BAP standard updates and communications. The SR also added a new participant – Mark Foods.

SFP Latin American Fisheries Director Teddy Escarabay gave an update to the Global Mahi SR on progress made toward sustainability in Eastern Pacific Ocean mahi, and the SR participants agreed to an outline of a workplan for 2025.

Supply Chain Roundtable 2025 participant badge

Seen on the Convention Floor

Thank you to all of our partners and colleagues who displayed our “Proud to Work with SFP” signs at their booths all around the Expo.

Proud to Work with SFP graphic SENA 2024
Alfa Gamma Group Proud to Work with SFP sign at SENA 2025

Alfa Gamma Group

Beacon Fisheries Proud to Work with SFP sign at SENA 2025

Beacon Fisheries

Beaver Street Fisheries Proud to Work with SFP sign at SENA 2025

Beaver Street Fisheries

Cox's Shrimp Co. Proud to Work with SFP sign at SENA 2025

Cox’s Shrimp Co.

Eastern Fish Proud to Work with SFP sign at SENA 2025

Eastern Fish

Fesba Proud to Work with SFP sign at SENA 2025

Fesba

Fortune Fish & Gourmet Proud to Work with SFP sign at SENA 2025

Fortune Fish & Gourmet

Incredible Fish Proud to Work with SFP sign at SENA 2025

Incredible Fish

Marpefish Proud to Work with SFP sign at SENA 2025

Marpefish

Mauritanian Pavilion Proud to Work with SFP sign at SENA 2025

Mauritanian Pavilion

Netuno Proud to Work with SFP sign at SENA 2025

Netuno

Ocean Garden Proud to Work with SFP sign at SENA 2025

Ocean Garden

Pacific Coral Proud to Work with SFP sign at SENA 2025

Pacific Coral

Quirch/Panamei Proud to Work with SFP sign at SENA 2025

Quirch/Panamei

Seafarers Proud to Work with SFP sign at SENA 2025

Seafarers

Thai Union/Chicken of the Sea Frozen Foods Proud to Work with SFP sign at SENA 2025

Thai Union/Chicken of the Sea Frozen Foods

Water Street Seafood Proud to Work with SFP sign at SENA 2025

Water Street Seafood

WOFCO Proud to Work with SFP sign at SENA 2025

WOFCO

Wood's Fisheries Proud to Work with SFP sign at SENA 2025

Wood’s Fisheries

Proud to Work with SFP graphic SENA 2024

Meet the Team

Jim Cannon

Jim Cannon, Founder and Chief Executive Officer

Markets

Bill Bradford, SFP North America Markets Specialist

Bill Bradford, Partnership Engagement Specialist, North America

Jen Levin headshot

Jen Levin, Partnership Engagement Manager

Supply Chains

Headshot of Carmen Gonzalez-Valles

Carmen González-Vallés, Director of Supply Chain Roundtables – Squid & Octopus

Kerry Marhefka, SFP Supply Chain Roundtables Director

Kerry Marhefka, Supply Chain Roundtable Lead – Global Mahi and Indonesian Snapper & Grouper

Megan Westmeyer, SFP Director of Supply Chain Roundtables

Megan Westmeyer, Director of Supply Chain Roundtables

Biodiversity & Nature

headshot of Kathryn Novak

Kathryn Novak, Biodiversity and Nature Director

Anne DiMonti, SFP Protecting Ocean Wildlife Program Manager

Anne DiMonti, Protecting Ocean Wildlife Program Manager

Alexia Morgan

Alexia Morgan, Ocean Wildlife Manager

Fisheries and Policy

Braddock Spear

Braddock Spear, Global Policy Director

headshot of Teddy Escarabay

Teddy Escarabay, Latin American Fisheries Director

Marketing and Communication

Charlotte Maiden headshot

Charlotte Maiden, Media Relations Manager

Amy Sweeting

Amy Sweeting, Senior Writer and Content Creator