Join us in Boston!

Seafood Expo North America 2025

Visit us on the Expo floor at Booth #1075 and join us at the following panels and events, to learn more about how we can help you improve the sustainability of your seafood.

Graphic showing the dates of Seafood Expo North America, March 16-18, 2025, and the location, Boston, and SFP's Booth number, 1075

Improving Transparency: How electronic monitoring can benefit the seafood industry

Panel: Monday, March 17, 9:15-10:00 a.m., Room 152

Electronic monitoring (EM) programs can benefit all levels of the supply chain, if designed properly. Traceability and data-sharing are key design components for buyer assurance and effective verification of fishery performance and compliance. One challenge for many current EM initiatives is how to move beyond the pilot phase. In this panel, we will hear from stakeholders across the supply chain about their experiences with piloting EM, what they need out of EM programs, and their ideas for scaling its use.

Moderator: Braddock Spear, SFP Global Policy Director

Speakers: Andrea Yarbrough, Merchant, Walmart; Chris Shearlock, Ambient Sustainability Director, Thai Union; Robert Nunez, longline vessel owner, Costa Rica; Stacy Schultz, Director of Supply Chain Stewardship, Fortune Fish & Gourmet

Electronic monitoring camera on a fishing vessel in Costa Rica

The Future of Aquaculture is Now: Seafood sustainability and stewardship legends share their visions, predictions, and a new roadmap for the sector

Bycatch Solutions Showcase

Monday, March 17, 2:00-4:00 pm, Conference Room 206B

Join our Protecting Ocean Wildlife team to learn more about practices and technologies that can reduce bycatch of non-target species in wild-capture fisheries. The Showcase will feature representatives of projects that have already been funded through our Bycatch Solutions Hub, and others that are currently posted and seeking funding.

Bycatch Solutions Hub logo

Improving access to on-demand fishing gear through gear libraries

Supporting the transition to seabird-safe tuna fishing

Panel: Monday, March 17, 11:30 a.m. – 12:30 p.m., Room 206B

The future of many seabird populations is dependent on the tuna longline industry making some practical on-vessel changes. The good news is that solutions exist and populations can recover quickly. Join us to learn more about the organizations, including tuna companies, environmental NGOs, and governments that are working together to help tuna companies transition to seabird-safe fishing.

Co-hosted with the Southern Seabird Trust

Two salvins albatross flying above the ocean

Credit: Peter Marriott

Supply Chain Roundtable Meetings & Events

Join other suppliers in your sector at an SFP Supply Chain Roundtable (SR) meeting, where participants will discuss best practices and other improvement initiatives, develop strategies, and review workplans.

All meetings and events will take place in Conference Room 207.
Asian Farmed Shrimp SR
Asian Farmed Shrimp

Asian Farmed Shrimp SR

Monday, March 17, 12:45-1:45 p.m.

This meeting is open only to current SR participants. Contact Braddock Spear for more information and to RSVP.

mahi mahi
Global Mahi

Global Mahi SR

Monday, March 17, 2:30-3:30 p.m.

This meeting will be open to any interested buyers or suppliers of mahi-mahi from 2:30-3:00 and then limited to just current SR participants from 3:00-3:30. Contact Kerry Marhefka for more information and to RSVP.

Octopus
Global Octopus

Global Octopus SR

Monday, March 17, 11:00 a.m. – 12:00 p.m. and 3:00-4:00 p.m.

Come meet SR lead Carmen González-Vallés to learn more about the SR. Come with your questions and bring your customers and suppliers. Anyone welcome!

Global Squid SR
Global Squid

Global Squid SR

Monday, March 17, 11:00 a.m. – 12:00 p.m. and 3:00-4:00 p.m.

Come meet SR lead Carmen González-Vallés to learn more about the SR. Come with your questions and bring your customers and suppliers. Anyone welcome!

Red Snapper
Indonesian Snapper and Grouper

Indonesian Snapper & Grouper SR

Monday, March 17, 10:00-11:00 a.m.

This meeting is open only to current SR participants. Contact Kerry Marhefka for more information and to RSVP.

yellow tail snapper
Mexican Snapper and Grouper

Mexican Snapper & Grouper SR

Monday, March 17, 8:00-9:30 a.m.

This meeting will be open to any interested buyers or suppliers of Mexican snapper and grouper from 8:00-9:00 and then limited to just current SR participants from 9:00-9:30. Contact Megan Westmeyer for more information and to RSVP.

Meet the Team

Jim Cannon

Jim Cannon, Founder and Chief Executive Officer

Markets

Bill Bradford, SFP North America Markets Specialist

Bill Bradford, North America Markets Specialist

Jen Levin headshot

Jen Levin, Partnership Engagement Manager

Supply Chains

Headshot of Carmen Gonzalez-Valles

Carmen González-Vallés, Director of Supply Chain Roundtables – Squid & Octopus

Kerry Marhefka, SFP Supply Chain Roundtables Director

Kerry Marhefka, Supply Chain Roundtable Lead – Global Mahi and Indonesian Snapper & Grouper

Megan Westmeyer, SFP Director of Supply Chain Roundtables

Megan Westmeyer, Director of Supply Chain Roundtables

Biodiversity & Nature

headshot of Kathryn Novak

Kathryn Novak, Biodiversity and Nature Director

Anne DiMonti, SFP Protecting Ocean Wildlife Program Manager

Anne DiMonti, Protecting Ocean Wildlife Program Manager

Alexia Morgan

Alexia Morgan, Ocean Wildlife Manager

Fisheries and Policy

Braddock Spear

Braddock Spear, Global Policy Director

headshot of Teddy Escarabay

Teddy Escarabay, Latin American Fisheries Director

Marketing and Communication

Charlotte Maiden headshot

Charlotte Maiden, Media Relations Manager

Amy Sweeting

Amy Sweeting, Senior Writer and Content Creator