About Us

We are working toward a world where everyone has access to responsibly sourced and produced seafood.

Sustainable, responsibly produced seafood should not be a luxury item, available only to a few. It should be the norm.

At SFP, we work across the entire seafood value chain, from the world’s largest retailers to artisanal fishers, to find practical solutions to difficult problems. We have a proven reputation for collaboration and problem solving. We speak the hard truths and don’t shy away from controversy. But our only agenda is promoting fisheries and aquaculture improvement.

And we know that the only way to achieve 100% sustainable seafood is to improve ALL fisheries and aquaculture, not just focus on the best sources or the improving few.

So, we do not urge our partners to switch sourcing, and we do not support boycotting or red-listing poorly performing or managed fisheries. Rather, we ask our partners and those we work with around the world to stay and help fix the problems – to engage with fishers, producers, processors, and other stakeholders to figure out what improvements are needed and then to help them achieve those aims.

Through our strong relationships with the seafood industry and the catch sector, we leverage the power of retailers, seafood buyers, and their supply chains to drive change in fisheries and aquaculture regions around the world. We bring industry together with NGOs, governments, fishers, and scientists, to find creative, collaborative solutions that work for everyone and benefit industry, nature, and people.

Our VISION is one of healthy marine and aquatic ecosystems, where 100 percent of the world’s seafood is responsibly sourced and produced.
Our MISSION is to engage seafood supply chains globally to rebuild depleted fish stocks, reduce the environmental impacts of fishing and fish farming, and ensure sustained economic opportunities for fishing communities worldwide.

Our impact areas

  • Industry Leadership

    In everything we do, we prioritize building industry leadership to take sustainability to scale, offering tools, resources, and advice along the way.
  • Abundant Fisheries

    We foster collaboration among and between fishers and value chain companies to ensure that fish populations are healthy, plentiful, and not compromised by human activity.
  • Healthy Ecosystems

    We bridge the gap between companies that want to take action to protect biodiversity and nature and organizations that are doing good work on the ground and in the water, helping them scale-up their activities for wider impact.
  • Resilient Communities

    We work to advance opportunities for fishing communities worldwide, aiming to improve their livelihoods and ensure they can keep delivering seafood to an ever-demanding world.

Our Commitment to Diversity, Equity, Inclusion, and Belonging

At SFP, diversity, equity, inclusion, and belonging are at the heart of who we are. We believe that embracing a wide range of backgrounds, perspectives, and experiences not only makes the world a more positive and equitable place but also helps us flourish as a team. A diverse and inclusive culture enables us to learn from one another, collaborate more effectively, and grow together. This, in turn, enhances our ability to drive meaningful improvements in fisheries and aquaculture – delivering positive outcomes for nature, industry, and people.

  • Diversity, equity, inclusion, and belonging are fundamental principles at the core of Sustainable Fisheries Partnership’s organizational values, driving our mission to foster a more sustainable global environment. Lasting change in fisheries and aquaculture happens when many voices come together. By welcoming multiple perspectives and experiences, we create solutions that work for everyone – building understanding, sharing benefits, and shaping a future where people and nature thrive together.

  • We value our global team’s diverse viewpoints, expertise, and perspectives, which enrich our work. Improving the world’s fisheries and aquaculture is a complex, global challenge. By drawing on diverse perspectives – within our team and among the companies and organizations we work with – we strengthen our strategies and spark innovative solutions that drive meaningful, lasting impact.

  • We are committed to providing every team member with equal opportunities to grow, develop, and succeed. Providing our team with opportunities for personal and professional growth empowers them to excel in their roles, fully contribute to our mission, and amplify SFP’s impact around the world.

  • We cultivate a work environment that fosters inclusivity and belonging, ensuring everyone feels welcomed and respected. An inclusive culture builds trust, collaboration, and engagement, where team members feel valued and confident that their voices are heard.

Contact Us

For questions or more information about SFP and its programs, please contact us. We look forward to hearing from you.