WWF Basket
Global
What is it?
The WWF is an independent conservation organization active in nearly 100 countries, working to sustain the natural world for the benefit of people and wildlife.
- Climate;
- Deforestation and land conversion;
- Agriculture;
- Marine;
- Diets;
- Food waste; and,
- Packaging.
What is it?
The WWF Basket builds upon WWF’s Retailers Commitment for Nature and focuses on seven areas where the food system has a significant environmental impact:
Retail sector progress across each area is being tracked annually. WWF will track progress in its annual ‘What’s in Store for the Planet’ report.
Key outcome metrics applicable to the use of feed ingredients include:
| Priority area | Outcome | Retailer progress measure |
| Marine | All seafood sourced should be certified and go beyond by adopting an area-based ‘Seascape’ Approach (see below)
By 2030, reduce fishmeal and oil usage to forage fish dependency ratio (FFDR) <1 by using sustainable fishmeal and fish oil replacements and increasing the use of trimmings |
% farmed seafood products with FFDR (FFDR meal and FFDR oil) <1 and all feed ingredients certified by ASC feed standard or equivalent. |
| Climate | By 2030, GHG reduction across all scopes is in line with 1.5 degrees SBT. Within this area, there are two retailer progress measures | % reduction of GHG across scope 1 & 2 activities;
% reduction of GHG across scope 3 activities; |
| Deforestation and Conversion – focus on palm oil and soy | By 2025 at the latest 100% deforestation and conversion-free agricultural commodity supply chains at the latest. | % of palm oil from importers with a credible action plan, to demonstrate clear progress towards sourcing only verified zero deforestation and conversion-free palm oil.
% of South American soy traceable to verified zero deforestation areas. |