Engage Retailers, Restaurantsand Brands

Reflections on a partnership

SFP and Thai Union look back on 18 months of partnership in a new report and blog.

SFP’s partnerships are vital to our ongoing mission of building a more sustainable global seafood industry.


Our partners share our interest in long-term seafood sustainability and are committed to the continuous improvement of fisheries and fish farms.

SFP’s partners actively drive change in fisheries and aquaculture by using their leverage to mobilize improvements within their existing supply chains.

This is different from programs by other NGOs that promote sustainability by asking companies to just buy certified and green-rated products, or those from existing fishery or aquaculture improvement projects. 

Instead, our partners require their supply chains from suppliers down to fishers and fish farmers to both initiate and participate in fishery and aquaculture improvement projects (FIPs and AIPs). They also ask their suppliers to join Supply Chain Roundtables (SRs) and other pre-competitive efforts to amplify change across sectors, countries, and regions, and to be leaders in improving fisheries globally.

“Fish is a key ingredient in many of our pet food products, and pet owners are increasingly interested in knowing where their pets’ food is sourced. We work with SFP to ensure our seafood is sustainable, responsibly sourced, and continually improving, to allow us and our customers to make more informed decisions for their pets and the planet.”

– Nestlé Purina

Join Us

SFP provides its partners with resources to support their commitments. These include our proprietary Seafood Metrics system to assess supply chain risks and track sustainability progress, as well as partner-only briefings, webinars, forums, and opportunities to network with industry thought leaders.

In addition to partner-only options, SFP also has a suite of innovative tools and services that are open to all companies. We invite all industry leaders who share our concerns about long-term seafood sustainability to work with us on seafood sustainability, to demonstrate your commitment to the continuous improvement of the fisheries and fish farms used to source your products.

“Through our long partnership with SFP, we have been able to meet our seafood sustainability commitments and positively influence whitefish fisheries around the world.”

– McDonald’s

Tools for Sustainability

  • Seafood Metrics

    Provides businesses with a customized analysis of the level of sustainability risk in their source fisheries, including both wild-caught and farmed seafood.
  • FishSource

    An online public resource with profiles of thousands of fisheries and dozens of aquaculture regions, offering timely, impartial, and actionable information on fisheries and aquaculture sustainability and needed improvements.
  • Ocean Disclosure Project

    An online public reporting platform for companies to voluntarily disclose their seafood sourcing and information about the sustainability of those sources.
  • FIP Evaluation Program

    SFP’s FIP Evaluation Tool to define and assess FIP achievements, and our FIP Progress Ratings system to understand the rate at which a fishery is improving.

Contact Us

If you are interested in working with SFP or have questions, please contact us. We look forward to hearing from you.