WWF – Seafood Jurisdictional Initiative
Global
What is it?
The WWF is an independent conservation organization active in nearly 100 countries, working to sustain the natural world for the benefit of people and wildlife.
- Ending illegal and overfishing, recovery of threatened marine wildlife
- Supporting well-managed Marine Protected Areas (MPA) including fish nursery grounds
- Restoring critical marine ecosystems
- Protecting blue carbon habitats
- Addressing the climate change crisis
- Benefitting human well-being
What is it?
The Seafood Jurisdictional Initiative was previously known as the Seascape Approach. It aims to promote the health of the oceans and the safeguarding of people in seafood production.
The Seafood Jurisdictional Initiative will initially focus on tuna (and by association the use of wild-caught tuna trimmings in feed manufacture) and uses ecosystem-based and science-based target approaches in protecting the health of our oceans. Essential elements described in the Seafood Jurisdictional Initiative Guidelines include;
Starting with tuna, WWF will work with partners and other seafood companies to begin this process, using the tuna sourcing issue identification checklist as a tool for tuna buyers to measure the progress of a jurisdictional initiative.