Boston – Sustainable Fisheries Partnership (SFP) and Wholechain signed an MOU at Seafood Expo North America today, committing to collaborate on traceability and analytics solutions to help the seafood supply chain identify harvest sources and understand sustainability risks.
Wholechain is a standards-based traceability solution that works with supply chain and retail partners globally to provide events-based traceability. SFP’s Seafood Metrics system offers a sophisticated analytical tool that provides important seafood-related analysis and insights related to sourcing risks, supply reliability, and sustainability performance based on source data.
By connecting these two systems based on Global Dialogue on Seafood Traceability (GDST) standards, SFP and Wholechain will provide customers with end-to-end source information on seafood, backed by a trusted decision-support tool.
“For our seafood clients, SFP’s Seafood Metrics system gives meaning to the source data they capture in Wholechain,” said Wholechain founder Mark Kaplan. “We want to make it as easy as possible for our seafood clients to access this expert risk analysis.”
“Our Seafood Metrics tool applies sustainability insights and risk ratings to wild and farmed sources of seafood from around the world,” said SFP Advisory Services Director Mercedes Mendoza. “Through this integration, users can now directly access the standardized Fishery IDs maintained within SFP’s FishSource and Seafood Metrics system, providing a definitive link between Wholechain’s traceability events and the specific, managed source fishery.”