Preferred by Nature (PbN) Sustainability Framework Programme and certification

Global

Tool Type

Standards

Risk Type

Climate change | Environmental

Feed Ingredients

drawing of an algae cell

Algae

line drawing of a chicken

Animal proteins (LAP/PAP)

link drawing of a fish skeleton

Aquaculture trimmings

line drawing of wheat sprigs

Cereals

line drawing of insect larvae

Insects

line drawing of a palm with an oil droplet

Palm oil

line drawing of dna and molecule structure

Single-cell proteins (SCP)

line drawing of soy pods

Soy

line drawing of a vitamin gel capsule

Vitamins & minerals

line drawing of a fish

Wild capture fisheries

What is it?

Aligned with the Accountability Framework Initiative (AFI), and primarily focussed on terrestrial commodities, the Preferred by Nature’s Sustainability Framework forms the basis of the Prefered by Nature certification.

Certification is designed to apply to various commodities across different sectors and comprises four principles and 31 criteria addressing various aspects of what PbN believes should be considered before claiming something as sustainable.

These principles are:

  1. Management and business practices are responsible;
  2. People’s well-being and human rights are respected;
  3. Nature and the environment are protected; and,
  4. Climate impacts are reduced and mitigated.

Certification can be achieved at both the farm level and within the supply chain.