Preferred by Nature (PbN) Sustainability Framework Programme and certification


Tool Type


Risk Type

Climate change | Environmental

Feed Ingredients

drawing of an algae cell


line drawing of a chicken

Animal proteins (LAP/PAP)

link drawing of a fish skeleton

Aquaculture trimmings

line drawing of wheat sprigs


line drawing of insect larvae


line drawing of a palm with an oil droplet

Oil palm

line drawing of dna and molecule structure

Single-cell proteins (SCP)

line drawing of soy pods


line drawing of a vitamin gel capsule

Vitamins & minerals

line drawing of a fish

Wild capture fisheries

What is it?

Aligned with the Accountability Framework Initiative (AFI), and primarily focussed on terrestrial commodities, the Preferred by Nature’s Sustainability Framework forms the basis of the Prefered by Nature certification.

Certification is designed to apply to various commodities across different sectors and comprises four principles and 31 criteria addressing various aspects of what PbN believes should be considered before claiming something as sustainable.

These principles are:

  1. Management and business practices are responsible;
  2. People’s well-being and human rights are respected;
  3. Nature and the environment are protected; and,
  4. Climate impacts are reduced and mitigated.

Certification can be achieved at both the farm level and within the supply chain.